When the stakes are high, you need more than good advice.
You need a team in your corner who can move fast and get things done.
We’re a fast-moving, highly-effective extension of your team, here to equip you with the tools you need to solve problems and seize on opportunities.
If you need to generate public support, influence decision-makers, or solve a complex problem, make us your first phone call.
We’re not your average consulting firm.
Diverse real-world experience and deep expertise to really get sh*t done.
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Every organization hits moments that require an outside perspective for fast, clear thinking and to support decisive action. We help you map the problem, chart the path forward, and bring the right people along. Then we can roll up our sleeves and help you execute, providing fractional or transitional leadership support if needed.
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We build communications strategies that sharpen positioning, clarify messages, and reach the right audiences at the right time. We equip you to communicate with clarity, confidence, and purpose, whether the need is urgent, targeted, and issue-based, or long-term, big-picture, and proactive.
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The rulebook for working with governments has changed. Power and influence shift constantly — shaped by public opinion, grassroots movements, information wars, and relationships that don't show up on any org chart. We help you understand how it all connects, what’s really happening, and how to navigate it effectively to achieve better outcomes.
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Your stakeholder network is only valuable if it is actively managed and effectively mobilized. We help you map the landscape, identify your strongest advocates, and activate the champions, partners, and allies who strengthen your position.
Why “Alloy”?
An alloy is stronger than any one metal on its own, and we thought that was a pretty great metaphor for our partnership and the value we create when we join forces with our clients.
Who We Are
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Alexandra (Alex) Hryciw
PARTNER
Alexandra (Alex) Hryciw is a civic strategist and communications advisor with deep expertise in public affairs, government relations, and political strategy.Alex has led and advised on many high-stakes communications initiatives, stakeholder engagement strategies, and policy development. Her previous roles include Communications Advisor to Mayor Don Iveson, Director of Strategy at Innovate Edmonton, and Chief of Staff to the Founding CEO of Invest Alberta. Most recently, she has co-chaired Edmonton’s Downtown Revitalization Coalition and its transformational approach to advocacy.
Alex works at the intersection of policy, politics, and public trust. She knows where the power is, how decisions get made, and how to get things done. She has been recognized as one of Edmonton’s Top 40 Under 40 and in 2025 was appointed to the American Council of Young Political Leaders, representing Canada in a bilateral program connecting emerging democratic leaders internationally.
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Puneeta McBryan
PARTNER
Puneeta McBryan is a strategist, consultant, and facilitator with deep roots in Alberta and a track record that spans the public, private, and nonprofit sectors.She spent five years as CEO of the Edmonton Downtown Business Association, leading the organization through the high-pressure years of the pandemic and stewarding Edmonton's downtown recovery alongside all three orders of government, the private sector, and community partners.
Before that, Puneeta built her career in marketing, branding, and communications, including as Director of Client Services at ZGM Modern Marketing Partners, with clients including Oilers Entertainment Group, AGLC (Alberta Gaming, Liquor & Cannabis), the City of Edmonton, and Booster Juice.
She has been recognized as IABC Edmonton's Inspired Leader of the Year, one of Edmonton's Top 40 Under 40, and a recipient of the Edmonton Chamber of Commerce Community Impact Award.
OUR MISSION
At Alloy, our priority is taking on work that helps build stronger and more prosperous communities.
